Production Notes
SafeSnap Commercials
November 5, 2026
The outline came through. We can use it as the working direction for the SafeSnap commercials, with real app recordings carrying the product demonstration.
Adjustments Before Production
1. Timing
The shared spine has seven beats. Spots 1-4 need slightly different trims to land at 30 seconds; the stranger sequence currently totals 33 seconds, leaving 12 seconds for a 45-second version.
2. Phone Screens
Keep AI phone displays hidden, angled away, or blank for compositing. 'No text' alone won't prevent invented interfaces.
3. Feature Accuracy
Your screenshot says alert delivery depends on internet connectivity. We should verify the SMS behavior before claiming 'SMS arrives when data doesn't,' along with arrival notifications and the exact SOS confirmation.
4. Ending
A missed check-in should prompt concern and an attempt to reach her. Relief fits the commute spot only if the real app supports the safe-arrival notification shown.
Recommended Starting Point
I suggest starting with the realtor spot as the pilot: one consistent lead, restrained tension, real timer and alert footage, then a clear SafeSnap end card. Once its pacing and visual style work, we can adapt that approach across the other settings.
Open Question
Do you already have the screen recordings, or do those still need to be captured?
SafeSnap · Commercial production notes